Monster Energy

This spec ad imagines a twist: bulls gathered in a museum, paying tribute to the legendary bull rider J.B. Mauney. At the heart of the concept is a hand-painted portrait of Mauney— hand painted on a 24" x 36" canvas and then digitally inserted into the poster. The visual narrative blends humor, admiration, and brand attitude, positioning Monster Energy as a bold force within the world of extreme sports. Every detail was crafted to elevate the unexpected while staying true to Monster’s edgy identity.