eXeX Vision Book

THIS PROJECT IS A VISUAL BRAND BOOK DESIGNED TO EXPRESS AND REINFORCE THE CORE ETHOS OF EXEX—A MEDTECH COMPANY FOCUSED ON OPTIMIZING SURGICAL SEQUENCE AND OPERATIONAL INTELLIGENCE. I LEAD IT END TO END, FROM CONCEPT AND DESIGN THROUGH TO PRINT PRODUCTION. USING MINIMAL COPY, BOLD IMAGERY, AND A CLEAN LAYOUT, THE BOOK COMMUNICATES VALUES LIKE ADAPTABILITY, PRECISION, AND CONTINUOUS IMPROVEMENT. IT FUNCTIONS AS BOTH A BRAND FOUNDATION AND A TOOL TO ALIGN TEAMS/INVESTORS AROUND THE MISSION OF WHAT EXEX IS BUILDING.