Competitive Cyclist

Redesigned the logo for Competitive Cyclist to create a stronger visual connection to the sport. The original mark lacked relevance to cycling and felt generic and corporate. The new design introduces a bold, modern emblem inspired by a bicycle crankset, combining a stylized “C” with gear teeth to evoke motion, performance, and precision. Paired with clean, rounded typography, the identity feels athletic, intentional, and directly aligned with the brand’s audience of passionate cyclists.